In collaboration with Axelle Rose Zwartjes

Reflecting local DNA. For the Antwerp branch of The Brain Embassy, managing partner Joke Seghers wanted to move away from a global brand feel and anchor the coworking space firmly in the heart of the city.

We implemented a multi-layered art strategy. First, we curated a selection of local artworks for both the communal open spaces and private offices to ensure a consistent visual flow. Second, Axelle Rose Zwartjes integrated her visual style into the building's entire corporate identity. To activate the space, we organized a live event where Axelle created a painting in real-time, engaging the coworker community and introducing the brand to a wider audience through live creation.