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The Brain Embassy (Antwerp)

In collaboration with Axelle Rose Zwartjes

The Project

Reflecting local DNA. For the Antwerp branch of The Brain Embassy, managing partner Joke Seghers wanted to move away from a global brand feel and anchor the coworking space firmly in the heart of the city.

Our Approach

We implemented a multi-layered art strategy. First, we curated a selection of local artworks for both the communal open spaces and private offices to ensure a consistent visual flow. Second, Axelle Rose Zwartjes integrated her visual style into the building's entire corporate identity. To activate the space, we organized a live event where Axelle created a painting in real-time, engaging the coworker community and introducing the brand to a wider audience through live creation.